Business in today's world
著者
書誌事項
Business in today's world
College Division, South-Western Pub. Co., c1994
2nd ed
大学図書館所蔵 件 / 全2件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references and index
内容説明・目次
内容説明
This two-colour paperback contains coverage of the foundations of business concepts and the contemporary issues that arise. A comprehensive teaching support package accompanies the book. Global market and competition are presented early on to allow greater emphasis throughout the course, and current business issues are covered in a contemporary manner.
目次
- Part I Overview of business: economic foundations of business
- global business
- competitiveness through quality and productivity
- small business and franchising. Part II Social and legal environment: business ethics and social responsibility
- business regulation and taxes
- legal forms of business ownership. Part III Management and human resources: the manager's job
- building the organization
- operations management
- human resource management
- labour-management relations. Part IV Marketing management: marketing management
- products and their distribution
- promotional strategies
- pricing strategies. Part V Information systems: MIS and computers
- financial information and accounting. Part VI Financial management: financial strategies
- security and commodities exchanges
- money and banking
- risk management and insurance.
「Nielsen BookData」 より