Marketing information systems : concepts, usage and effectiveness

Author(s)

    • Talvinen, Jari

Bibliographic Information

Marketing information systems : concepts, usage and effectiveness

Jari Talvinen

(Acta Universitatis oeconomicae helsingiensis, A-103)

Helsinki School of Economics and Business Administration, 1995

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Note

Includes bibliographical references (p. 129-130)

Related Books: 1-1 of 1

Details

  • NCID
    BA24777016
  • ISBN
    • 9517028644
  • Country Code
    fi
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    [Helsinki]
  • Pages/Volumes
    152 p.
  • Size
    26 cm
  • Parent Bibliography ID
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