Travel and tourism marketing techniques
著者
書誌事項
Travel and tourism marketing techniques
（The Travel management library）
Delmar, c1988
2nd ed
- instructor's guide
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注記
Includes index
内容説明・目次
内容説明
This book should be of interest to degree and diploma students on courses in tourism management.
目次
Marketing in a travel context. Gathering market data. The role of advertising in marketing. The advertising agency. Understanding media. Constructing the advertising message. The design of print advertising. The mechanics of print production. Producing radio and TV spots. Those other media. Public relations and promotions. The advertising campaign. The hospitality industry. Carriers and tour operators. National, state and local tourism promotion. Glossary.
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