Marketing on a shoestring : low-cost tips for marketing your products or services
著者
書誌事項
Marketing on a shoestring : low-cost tips for marketing your products or services
（Wiley small business editions）
Wiley, c1994
2nd ed
- : cloth
- : paper
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
How can a company boost sales without spending a fortune? This study supplies a number of solutions to this problem - from creating effective advertisements and brochures, to profiling and targeting potential customers. It offers advice on developing an effective sales team, maximizing publicity opportunities and in this edition includes coverage of the marketing techniques readily available in this age of desktop publishing, laser printers and faxes.
目次
- Creative Marketing
- Beyond Market Niching
- Making it Easy On Your Customers
- Customer Leverage Strategies
- Marketing Through the Telephone
- Using Part-Time Help
- Yellow Page Advertising That Gets Help
- Advertising in Business Directories
- Creating an Unforgettable Brochure and Other Literature
- Strategic Bulletin Boards and other Low-Cost Vehicles
- The Lunch and Dinner Circuit
- Bartering and Swapping
- 22 More Low-Cost Marketing Tips.
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