Audience ratings : radio, television, and cable
Author(s)
Bibliographic Information
Audience ratings : radio, television, and cable
（Communication / a series of volumes edited by Dolf Zillmann and Jennings Bryant）
L. Erlbaum Associates, 1988
Rev. ed., including a complete account of peoplemeter developments
- : pbk
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Note
Bibliography: p. 363-368
Includes index
Description and Table of Contents
Description
First published in 1988. Routledge is an imprint of Taylor & Francis, an informa company.
Table of Contents
Contents: Foreword. Preface. CHART: The Rise and Fall of Major Ratings Services, 1930-1985. Radio Services - Pre-TV (1930-1946). Radio Services - Post-TV (1946-1987). Television Services (1946-1987). Ratings Methodologies: A Comparative Examination. Qualitative vs. Quantitative Ratings. Cable Ratings (1979-1987). Using Ratings Data. Ratings: Servant or Master? Government Intervention. What We Have Learned: 1930-1987. A Look to the Future. Appendices: Ratings Basics: Terms, Calculations, and Relationships. Offices and Services of Principal Syndicated Ratings Companies Operating on a National Basis. Audience Measurement Highlights. Methodological Studies and Assessments.
by "Nielsen BookData"
