Zero defect marketing : the secrets of selling high tech services

Author(s)

• Friedman, Lee S.
• Rothman, David H.

Bibliographic Information

Zero defect marketing : the secrets of selling high tech services

Lee A. Friedman with David H. Rothman

Dow Jones-Irwin, c1988

Note

Includes index

Details

• NCID: BA24812026
• ISBN:
  • 155623001X
• LCCN: 87071543
• Country Code: us
• Title Language Code: eng
• Text Language Code: und
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xii, 275 p.
• Size: 24 cm
• Classification:
  • LCC : HC79.H53
  • DC19 : 620/.0068/8
• Subject Headings:
  • LCSH : High technology -- Marketing
  • LCSH : Service industries -- Marketing
  • LCSH : Engineering services marketing