Zero defect marketing : the secrets of selling high tech services

著者

• Friedman, Lee S.
• Rothman, David H.

書誌事項

Zero defect marketing : the secrets of selling high tech services

Lee A. Friedman with David H. Rothman

Dow Jones-Irwin, c1988

注記

Includes index

詳細情報

• NII書誌ID(NCID): BA24812026
• ISBN:
  • 155623001X
• LCCN: 87071543
• 出版国コード: us
• タイトル言語コード: eng
• 出版地: Homewood, Ill.
• ページ数/冊数: xii, 275 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HC79.H53
  • DC19 : 620/.0068/8
• 件名:
  • LCSH : High technology -- Marketing
  • LCSH : Service industries -- Marketing
  • LCSH : Engineering services marketing