Market segmentation : a step-by-step approach to creating profitable market segments

著者

• McDonald, Malcolm
• Dunbar, Ian

書誌事項

Market segmentation : a step-by-step approach to creating profitable market segments

Malcolm McDonald and Ian Dunbar ; foreword by Sir Colin Marshall

Macmillan, 1995

• : pbk

注記

Includes index

• NII書誌ID(NCID): BA24838176
• ISBN:
  • 0333637224
  • 0333637232
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Basingstoke, Hampshire
• ページ数/冊数: xvii, 271 p.
• 大きさ: 23 cm
• 件名:
  • LCSH : Market segmentation -- Great Britain