Communicating for development : a new pan-disciplinary perspective

著者

• Moemeka, Andrew A. (Andrew Azukaego)

書誌事項

Communicating for development : a new pan-disciplinary perspective

Andrew A. Moemeka, editor

（SUNY series in human communication processes）

State University of New York Press, c1994

• : pbk

注記

Includes bibliographical references and indexes

内容説明・目次

内容説明

This book discusses the place of communication in economic development and social change, not only as it pertains to "developing" societies, but also as it relates to the "developed" societies where socio-economic advancement has created a pressing need for social change or the elimination of the dysfunctional effects of industrial development. Addressed are historical development, theoretical perspectives, and implementation strategies and methods. In doing so, the contributors touch on the relevance of economics, sociology, psychology, organization, public relations, management and ethics, as well as the impact of multinational corporations on host-country development and social change.

目次

Preface Part I 1. Development Communication: A Historical and Conceptual Overview Andrew A. Moemeka 2. Communication in Development and Social Change: Old Myths and New Realities Sarah S. King and Donald P. Cushman 3. Communication and Development: Some Emerging Theoretical Perspectives Godwin C. Chu 4. Development Communication: Basic Approaches and Planning Strategies Andrew A. Moemeka Part II 5. Television in Social Change and National Development: Strategies and Tactics Scott R. Olson 6. The Newspaper in the Development of Developing Nations Ikechukwu E. Nwosu 7. Radio Strategies for Community Development: A Critical Analysis Andrew A. Moemeka Part III 8. High-Speed Management, Organizational Communication, Multinational Corporations, and Host-Country Development Donald P. Cushman and Sarah S. King 9. Public Relations, Industrial Peace, and Economic Development Cornelius B. Pratt Part IV 10. Television and Development Communication: A Canadian Case Study Thomas L. McPhail and Brenda M. McPhail 11. Communicating Knowledge of Immunization for Development: A Case Study from Nigeria Folu Ogundimu 12. Communication and Family Planning Campaign: An Indian Experience William J. Starosta Contributors Author Index Subject Index

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詳細情報

• NII書誌ID(NCID): BA2484515X
• ISBN:
  • 0791418332
  • 0791418340
• LCCN: 93003456
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Albany, N.Y.
• ページ数/冊数: xi, 280 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HD76
  • DC20 : 302.2
• 件名:
  • LCSH : Communication in economic development
  • LCSH : Communication in community development
• 親書誌ID:
  • BA00833917