Marketing madness : a survival guide for a consumer society
著者
書誌事項
Marketing madness : a survival guide for a consumer society
Westview Press, 1995
- : hbk
- : pbk
大学図書館所蔵 全35件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes index
内容説明・目次
- 巻冊次
-
: hbk ISBN 9780813319803
内容説明
This is an investigation into the effects of marketing and advertising on American society. The book analyzes the effects of marketing and aims to empower the reader by offering suggestions for personal action against those effects.
目次
- Part 1 The faces of commercialism: targeting children
- television and movies
- hidden advertising
- sexism and sexuality in advertising
- co-opting culture, sports, civic groups
- intrusive marketing
- advertising lies, advertising kills
- the Super Bowl of commercialism. Part 2 Facing commercialism: the impact of commercialism
- call to action - taming commercialism.
- 巻冊次
-
: pbk ISBN 9780813319810
内容説明
Michael F. Jacobson and Laurie Ann Mazur have produced the book on marketing mania in the United States and the deleterious effects it is having on our ailing culture. Beyond documenting the unholy alliance between corporations and Hollywood, the authors take up such disquieting issues as how marketers turn citizens into consumers, the quiet battle between private consumption and social welfare, ads that kill (alcohol and tobacco), the litter of billboards, stealth advertising, corporate interference with public television, the commercialization of Christmas, sex in advertising, marketing in our public schools, and the selling of social issues. They offer a menu of changes for both individuals and policymakers. }In 1983, Reeses Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U. S. Olympic teamand the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers.Michael Jacobson, founder of the Washington, D.C.based watchdog group, Center for the Study of Commercialism (CSC), and Laurie Ann Mazur have produced the book on marketing mania in the United States and the deleterious effects it is having on our ailing culture.
Beyond documenting the unholy alliance between corporations and Hollywood, the authors take up such disquieting issues as how marketers turn citizens into consumers, the quiet battle between private consumption and social welfare, ads that kill (alcohol and tobacco), the litter of billboards, stealth advertising, corporate interference with public television, the commercialization of Christmas, sex in advertising, marketing in our public schools, and the selling of social issues.This highly readable book interlocks fascinating illustrations with hard statistics and analysis drawn from years of research conducted under the aegis of the CSC. The result is a powerfully revealing book that informs, astounds, enrages, and instructs. It is a primer on the social ills of commercialism gone rampant, a call to action for all concerned citizens. As the authors contend, this book documents the problem, analyzes its effects, and empowers the reader by offering what you can do suggestions for personal action. }
目次
- Prologue
- The Face of Commercialism
- Targeting Children
- The Private and Public Airwaves
- Hidden Advertising
- Sexism and Sexuality in Advertising
- Co-opting Civic Groups, Culture, Sports
- Intrusive Marketing
- Advertising Lies, Advertising Kills
- Commercialized Holidays and Rituals
- Facing Commercialism
- The Impact of Commercialism: Affecting Our Minds, Pocketbooks, and Planet
- Call to Action: Taming Commercialism
「Nielsen BookData」 より