Marketing madness : a survival guide for a consumer society

著者

書誌事項

Marketing madness : a survival guide for a consumer society

Michael F. Jacobson and Laurie Ann Mazur ; with a foreword by Ralph Nader

Westview Press, 1995

  • : hbk
  • : pbk

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注記

Includes index

内容説明・目次

巻冊次

: hbk ISBN 9780813319803

内容説明

This is an investigation into the effects of marketing and advertising on American society. The book analyzes the effects of marketing and aims to empower the reader by offering suggestions for personal action against those effects.

目次

  • Part 1 The faces of commercialism: targeting children
  • television and movies
  • hidden advertising
  • sexism and sexuality in advertising
  • co-opting culture, sports, civic groups
  • intrusive marketing
  • advertising lies, advertising kills
  • the Super Bowl of commercialism. Part 2 Facing commercialism: the impact of commercialism
  • call to action - taming commercialism.
巻冊次

: pbk ISBN 9780813319810

内容説明

Michael F. Jacobson and Laurie Ann Mazur have produced the book on marketing mania in the United States and the deleterious effects it is having on our ailing culture. Beyond documenting the unholy alliance between corporations and Hollywood, the authors take up such disquieting issues as how marketers turn citizens into consumers, the quiet battle between private consumption and social welfare, ads that kill (alcohol and tobacco), the litter of billboards, stealth advertising, corporate interference with public television, the commercialization of Christmas, sex in advertising, marketing in our public schools, and the selling of social issues. They offer a menu of changes for both individuals and policymakers. }In 1983, Reeses Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U. S. Olympic teamand the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers.Michael Jacobson, founder of the Washington, D.C.based watchdog group, Center for the Study of Commercialism (CSC), and Laurie Ann Mazur have produced the book on marketing mania in the United States and the deleterious effects it is having on our ailing culture. Beyond documenting the unholy alliance between corporations and Hollywood, the authors take up such disquieting issues as how marketers turn citizens into consumers, the quiet battle between private consumption and social welfare, ads that kill (alcohol and tobacco), the litter of billboards, stealth advertising, corporate interference with public television, the commercialization of Christmas, sex in advertising, marketing in our public schools, and the selling of social issues.This highly readable book interlocks fascinating illustrations with hard statistics and analysis drawn from years of research conducted under the aegis of the CSC. The result is a powerfully revealing book that informs, astounds, enrages, and instructs. It is a primer on the social ills of commercialism gone rampant, a call to action for all concerned citizens. As the authors contend, this book documents the problem, analyzes its effects, and empowers the reader by offering what you can do suggestions for personal action. }

目次

  • Prologue
  • The Face of Commercialism
  • Targeting Children
  • The Private and Public Airwaves
  • Hidden Advertising
  • Sexism and Sexuality in Advertising
  • Co-opting Civic Groups, Culture, Sports
  • Intrusive Marketing
  • Advertising Lies, Advertising Kills
  • Commercialized Holidays and Rituals
  • Facing Commercialism
  • The Impact of Commercialism: Affecting Our Minds, Pocketbooks, and Planet
  • Call to Action: Taming Commercialism

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