Research methods in business studies : a practical guide
著者
書誌事項
Research methods in business studies : a practical guide
Prentice Hall, 1995
- : pbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This guide demonstrates to students the importance of a scientific approach to business research and problem-solving projects. It shows how to formulate a problem and choose a research method, and how to argue and motivate. The book discusses the practicalities of research such as problem formulation, relating the research to previous studies, choosing the right methodology, presentation of results, report writing and drawing conclusions. This work is intended for MBA/MSc and undergraduate students doing business studies, business administration, economics, finance and marketing courses. Consultants and organizations undertaking research in business studies should also find this a useful text.
目次
Introduction 1. research in business studies 2. Problem formulation and problem handling in (practical) research 3. Research designs 4. Measurements: mapping the empirical world 5. Data collection and sources 6. Sampling 7. Qualitative methods 8. Data analysis 9. Writing the final report References. Appendix. Index.
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