Advertising : its role in modern marketing

Author(s)

Bibliographic Information

Advertising : its role in modern marketing

Dean M. Krugman ... [et al.]

（The Dryden Press series in marketing）

Dryden Press, c1994

8th ed

Available at  / 9 libraries

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Note

Includes index

Related Books： 1-1 of 1

Details

  • NCID
    BA24857192
  • ISBN
    • 0030767520
  • LCCN
    92083855
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Fort Worth
  • Pages/Volumes
    xxv, 617 p.
  • Size
    29 cm
  • Classification
  • Subject Headings
  • Parent Bibliography ID
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