Corporate reputations : strategies for developing the corporate brand

Author(s)

• Dowling, Grahame R.

Bibliographic Information

Corporate reputations : strategies for developing the corporate brand

Grahame R. Dowling

Kogan Page, 1994

• : hard
• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BA24889304
• ISBN:
  • 0749414340
  • 0749421118
• LCCN: 95198566
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xv, 234 p.
• Size: 24 cm
• Classification:
  • DC20 : 658.802
• Subject Headings:
  • LCSH : Organizational effectiveness
  • LCSH : Corporate image