Effective public relations
著者
書誌事項
Effective public relations
Prentice-Hall International, 1994
7th ed,Prentice-Hall international editions
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注記
Previous ed.: 1985
Includes index
内容説明・目次
内容説明
This edition provides an introduction to the theory and practice of public relations. It aims to outline the conceptual framework for understanding the concepts, origins, principles and theories underpinning this professional practice.
目次
- Concepts, practitioners, context and origins - introduction to contemporary public relations, practitioners, organizational settings, historical origins
- foundations - ethics and professionalism, legal considerations, theoretical underpinnings, communication and public opinion, media and media relations
- management process - step one - defining public relations problems, step two - planning and programming, step three - taking action and communicating, step four - evaluating the program
- the practice - business and industry, government and military, non-profits, health care and education, trade associations, professional societies and labor unions.
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