European casebook on competing through information technology : strategy and implementation
著者
書誌事項
European casebook on competing through information technology : strategy and implementation
（European casebook series on management）
Prentice Hall, 1994
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注記
Includes bibliographical references : p. 297-298
内容説明・目次
内容説明
Aiming to increase the awareness of the strategic role that information technology plays in today's organizations, this book investigates related management issues and challenges. It focuses on IT practices in Europe through a select set of private and public companies, varying in size, based in various countries and operating in a variety of service and industry sectors. The book features an overview of the IT field from a strategic perspective and assesses the existing conceptual frameworks for identifying strategic IT applications.
目次
Planning and Managing Strategic IT Applications (BP). Strategic IT Initiatives in the Public Sector (Minitel). Exploiting a Publicly-Available IT Platform (Minitel). Innovative use of IT (CORTAL -v- Credit Commercial de France). Business Process Redesign Through IT (Otis Elevator). Competing Against Time with IT (Union Bank of Switzerland). Gaining Business Value from IT Investment (CompuNet AG). Binding the Customer through IT (Papeteries Brun Passot). Strategic Technology Selection (EDI at Leroy Merlin). Geo-Political Issues in Managing IT (Royal Hong Kong Jockey Club).
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