Global marketing management

Author(s)

• Keegan, Warren J.

Bibliographic Information

Global marketing management

Warren J. Keegan

Prentice Hall, c1995

5th ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA24921892
• ISBN:
  • 0133591344
• LCCN: 94034025
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xix, 828 p.
• Size: 24 cm
• Classification:
  • LCC : HF1416
  • DC20 : 658.8/48
  • DC22 : 658.84
  • NDLC : DE211
• Subject Headings:
  • LCSH : Export marketing -- Management
  • LCSH : Export marketing -- Management -- Case studies