Affective and cognitive reactions to advertising

Author(s)

• Raaij, W. Fred van

Bibliographic Information

Affective and cognitive reactions to advertising

by W. Fred van Raaij

（Report / Marketing Science Institute, no. 84-111）

Marketing Science Institute, 1984

Note

Bibliography: p. 13-14

"December 1984"

On cover: Research program. Working paper.

Details

• NCID: BA24947320
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: vi, 17 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951