Mediating Roles of trial and learning stage on the outcomes of consumer involvement

Author(s)

• Park, C. Whan
• Assael, Henry
• Chaiy, Seoil

Bibliographic Information

Mediating Roles of trial and learning stage on the outcomes of consumer involvement

by C. Whan Park, Henry Assael and Seoil Chaiy

（Report / Marketing Science Institute, no. 84-110）

Marketing Science Institute, 1984

Note

Bibliography: p. 24-28

"Desember 1984"

On cover: Research program. Working paper.

Details

• NCID: BA24947604
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 29 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951