Shopping for appliances : consumers' strategies and patterns of information search

Bibliographic Information

Shopping for appliances : consumers' strategies and patterns of information search

by William L. Wilkie and Peter R. Dickson

(Report / Marketing Science Institute, no. 85-108)

Marketing Science Institute, 1985

Available at  / 8 libraries

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Note

Bibliography: p. 38-40

"November 1985"

On cover: Research program. Working paper.

Related Books: 1-1 of 1

  • Report

    Marketing Science Institute

    Marketing Science Institute

Details

  • NCID
    BA24952149
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Cambridge, Mass.
  • Pages/Volumes
    vi, 41 p.
  • Size
    28 cm
  • Parent Bibliography ID
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