The role of strategic planning in consumer-marketing businesses

Author(s)

• Yip, George S.

Bibliographic Information

The role of strategic planning in consumer-marketing businesses

by George S. Yip

（Report / Marketing Science Institute, no. 84-103）

Marketing Science Institute, 1984

Note

Bibliography: p. 45-47

"April 1984"

On cover: Research program. Working paper.

Details

• NCID: BA24952375
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: vii, 48 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951