Introduction to advertising and promotion : an integrated marketing communications perspective
著者
書誌事項
Introduction to advertising and promotion : an integrated marketing communications perspective
（The Irwin series in marketing）
Irwin, c1995
3rd ed
大学図書館所蔵 件 / 全14件
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注記
Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993
Includes bibliographical references (p. 721-738) and indexes
