Introduction to advertising and promotion : an integrated marketing communications perspective
著者
書誌事項
Introduction to advertising and promotion : an integrated marketing communications perspective
（The Irwin series in marketing）
Irwin, c1995
3rd ed
大学図書館所蔵 全14件
注記
Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993
Includes bibliographical references (p. 721-738) and indexes