Marketing human service innovations
著者
書誌事項
Marketing human service innovations
（Sage library of social research, v. 146）
Sage Publications, c1983
- : hard
- : pbk
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注記
Includes bibliographies and indexes
内容説明・目次
内容説明
Rothman and his associates evaluate the efforts to get community mental health professionals to use a new handbook. They compare the campaign's direct mail advertising with workshops that introduced the handbook to key people. Which worked best, mass or personal communication? The authors provide a range of findings with practical implications for human service agencies, researchers and marketing professionals. They also integrate the Diffusion School of information dissemination with the more business-based social marketing approach.
'In addition to excellent reference sections, Marketing Human Service Innovations is well organized, including a succinct guide or 'academic executive summary' in the first chapter. Considering the breadth of the study, this book should be useful to sociologists, including undergraduates, interested in diffusion, social marketing, and applied sociology.' -- Sociology, September/October, 1983
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