Hands-on strategy : the guide to crafting your company's future
著者
書誌事項
Hands-on strategy : the guide to crafting your company's future
（New directions in business）
J. Wiley, c1994
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注記
Includes bibliographical references (p. 263-270) and index
内容説明・目次
内容説明
Bridging the gap between the theory of business strategy and operations in the real business world, this text provides advice on the development of action plans, realistic budgets and future goals. It explains how to develop effective strategies and how to implement them.
目次
- Controlling Your Destiny: The Concept and Nature of Strategy
- Creating the Future: The Four-Cycle Strategy Planning Process
- Know Thyself: The Business Definition
- Determine Your Role: The Three-to-Ten Year Strategic Objective
- Creating a Defendable Position: Generic Strategies
- Meeting Customer Wants: Customer-Driven Strategy
- War and Peace: Competitor-Driven Strategy
- Designing Your Future: The Mission Statement
- Delivering Results: Goal Setting and Three-Cycle Annual Planning
- Winning In the Real World: Top-Down Leadership, Bottom-Up Commitment.
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