Marketing in a multicultural world : ethnicity, nationalism, and cultural identity
Author(s)
Bibliographic Information
Marketing in a multicultural world : ethnicity, nationalism, and cultural identity
SAGE Publications, c1995
- : pbk
Available at / 55 libraries
-
No Libraries matched.
- Remove all filters.
Note
Includes bibliographical references and index
Description and Table of Contents
Description
The book appears pertinent in the context of the emerging potpourri of cultures today.... It makes for useful reading reminding you as it does of the seriousness of the incessant cultural and ethnic changes taking place all around. --Business India "This eclectic collection probably represents the best examples of research currently available and is a fascinating, pioneering exploration of an important field of study." --Choice Exploring cultural identity and its impact on marketing, Marketing in a Multicultural World breaks new ground by synthesizing research, analyzing trends, assessing data, and defining and describing culture and cultural identity in its various manifestations. Chapters discuss perspectives on ethnicity, nationalism, and cultural identity; globalization as a social and economic phenomenon; and strategies used by ethnic groups in Europe and North America to establish their place in the dominant cultures and economic systems. Adding to the wealth of information presented are case studies on the Italian Canadian home, current Romanian consumption patterns, Turkish Germans' niche in Berlin's fast-food market, cross-border shopping in Northern Ireland, marketing and consumption of traditional ethnic crafts in India and Mexico, and the marketing of cultural products in museum retail shops. Global trends in emerging ethnicity--and also in global marketing--make this an especially timely book. Marketing in a Multicultural World is the perfect text for scholars, students, and professionals in marketing and race and ethnic studies.
Table of Contents
PART ONE: GENERAL ISSUES OF CULTURAL IDENTITY AND MARKETING
Perspectives on Ethnicity, Nationalism, and Cultural Identity - Janeen Arnold Costa and Gary J Bamossy
Ethnoconsumerism - Alladi Venkatesh
A New Paradigm to Study Cultural and Cross-Cultural Consumer Behavior
Marketing and the Redefinition of Ethnicity - Dominique Bouchet
Consumer Culture or Culture Consumed? - A Fuat Firat
Interest Groups with a Noble Face - Eugeen Roosens
PART TWO: CASE STUDIES AND APPLICATIONS
The Cultural Past in the Present - Annamma Joy et al
The Meaning of Home and Objects in the Homes of Working-Class Italian Immigrants in Montreal
Ethnicity and Consumption in Romania - Russell W Belk and Magda Paun
McDoener - Ayse S Caglar
Doener Kebap and the Social Positioning Struggle of German Turks
Blurred Borders - Thomas M Wilson
Local and Global Consumer Culture in Northern Ireland
Marketing Developing Society Crafts - Kunal Basu
A Framework for Analysis and Change
Culture and the Marketing of Culture - Janeen Arnold Costa and Gary J Bamossy
The Museum Retail Context
by "Nielsen BookData"