Globalization strategy in the hotel industry
著者
書誌事項
Globalization strategy in the hotel industry
Routledge, 1995
- : pbk
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注記
Includes bibliographical references (p. [383]-403) and index
内容説明・目次
内容説明
The international hotel industry is big business. This text examines the way companies such as Marriott, Hilton, Forte, Shangri-La and New World/Ramada have developed and implemented their international strategies to expand in an increasingly competitive environment. The authors look at key issues such as: human resources, organizational change, co-operation and new technology. They also offer a summary of the current climate of the hotel industry in three key areas: America, Europe and Hong Kong. Using case studies, interviews with key managers and chairmen, extracts from journals and a wide variety of statistical sources this book should be a useful reference source.
目次
- Part 1: introduction to globalization
- the international hotel industry
- appraising the global competitive environment. Part 2: understanding the structural dynamics of the American hotel industry
- expanding in a barrier-free Europe
- sustaining the competitiveness of Hong Kong's hotel industry. Part 3: capitalising on human resources strategy for competitive advantage
- reversing the cycle of failure through organizational renewal
- implementing globalization strategies
- competing and co-operating in the changing tourism channel system
- evolving towards a business ecosystem
- charting a new course into the 21st century.
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