Sales promotion : concepts, methods, and strategies

Author(s)

• Blattberg, Robert C.
• Neslin, Scott A.

Bibliographic Information

Sales promotion : concepts, methods, and strategies

Robert C. Blattberg, Scott A. Neslin

Prentice Hall, c1990

Note

Includes bibliographical references (p. 482-501) and indexes

Details

• NCID: BA25067264
• ISBN:
  • 013442302X
• LCCN: 89029223
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J. ; Tokyo
• Pages/Volumes: xiii, 513 p.
• Size: 24 cm
• Classification:
  • LCC : HF5438.5
  • DC20 : 658.8/2
• Subject Headings:
  • LCSH : Sales promotion