Consulting in innovation : practice, methods, perspectives : an international perspective : proceedings of the Sixth International Conference on Product Innovation Management, Berlin, 28-29 September 1989

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書誌事項

Consulting in innovation : practice, methods, perspectives : an international perspective : proceedings of the Sixth International Conference on Product Innovation Management, Berlin, 28-29 September 1989

edited by Jürgen Allesch

Elsevier , Distributors for the U.S. and Canada, Elsevier Science Pub. Co., 1990

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注記

Includes bibliographical references

内容説明・目次

内容説明

Product innovation management is increasingly being regarded as one of the most important factors in the economic success of a company, a region, or a country facing growing international competition. Therefore, the question of how to facilitate innovation is of vital importance. The papers in this volume address the question of how to facilitate product innovation by means of consulting, a subject that has so far not been a major issue of research. What is the practice of consulting in innovation? What is the role of training and promotion? What is the impact of innovation management? What can innovation consulting do to help small and medium-sized enterprises? What are the appropriate methods and what is the perspective for the future? These are the type of questions that this book provides answers to.

目次

1. Consulting in Innovation. Innovation and the management of complexity: An opening speech (V. Virkkala). Commercial innovation in the 1990's (R.J. Marsh). Competition in innovation: The economic push approach (Heinz Hubner). Competition in innovation: The determination of the need for and the urgency of innovation from a company's view. A computer-based tool for the determination of objects, fields, aims and urgencies for measures of innovation in a company (Heinz Hubner, Heimo Hubner). An analysis of the product innovation process based on the fusion model (T. Ichimura, K. Ishii). Interdisciplinary cooperation in new business development (R.J. de Groot, K.A. Wexler). 2. Training and Promotion of Consultants. Self-organized learning through creative cooperation: SOLCC as a new method for innovation (J. Zelger). Towards ensuring the design of effective training programmes for small and medium enterprises (SMEs) in Europe (A.A. Gibb). Qualifications of innovation consultants in the frame of public innovation support (S. Michallik). 3. Special Areas of Innovation Management. Consulting in technology marketing (T. Baaken). Market launch strategies for technology-intensive products and processes (C. Beard, C. Easingwood). Licensing procedures and technological innovation (Per Dannemand Andersen). Application of diffusion-research on marketing of industrial goods in innovation consulting (K. Eggert). "INNO-WEAK": Organization's weakness as a spring-board for innovation (B. Nachman). 4. Innovation Consulting for Small and Medium-Sized Enterprises. Custom-made information for small and medium-sized firms: A new profession: The information engineer (P. Degoul). Innovation in small manufacturing firms (A.M. Khan). How to stay on budget and schedule in new product development (J.H. Arleth). Innovation policy for small and medium-sized enterprises: Cost approach or network approach? (P.R. Beije, H.W. Buise). 5. Method of Consulting in Innovation. Increasing innovation management potential (W.J. Vrakking). Promoting innovation by decision support systems: Facilitating new products' relevance to the corporate objectives (P. Piippo, M. Tuominen). A tentative model of innovation management (F. Chiaromonte). Competitors as consultants: Collaboration and technological advance (G. Rosegger, S.J. Mantel, Jr.). Consulting in innovation through inter company study groups (K. Holt). A holistic approach to innovation consulting (J. Allesch).

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