The survey research handbook : guidelines and strategies for conducting a survey
Author(s)
Bibliographic Information
The survey research handbook : guidelines and strategies for conducting a survey
（The Irwin series in marketing）
Irwin Professional Pub., c1995
2nd ed
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Note
Includes index
Description and Table of Contents
Description
A comprehensive practical reference that brings together the various techniques and principles, skills, and activities that are required to conduct an effective survey project. The volume is divided into four sections: planning and designing the survey; developing survey instruments; collecting and
by "Nielsen BookData"
