Product juggernauts : how companies mobilize to generate a stream of market winners

Author(s)

• Deschamps, Jean Philippe
• Nayak, P. Ranganath

Bibliographic Information

Product juggernauts : how companies mobilize to generate a stream of market winners

Jean Philippe Deschamps and P. Ranganath Nayak

Harvard Business School Press, c1995

Note

Includes bibliographical references (p. [455]-460) and index

Details

• NCID: BA25127843
• ISBN:
  • 0875843417
• LCCN: 94039670
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xii, 472 p.
• Size: 25 cm
• Classification:
  • LCC : HD31
  • DC20 : 658.5/6
• Subject Headings:
  • LCSH : Industrial management
  • LCSH : Production management
  • LCSH : Product management
  • LCSH : Industrial management -- Case studies