Advertising : a behavioral approach for managers

Author(s)

• Faison, Edmund W. J.

Bibliographic Information

Advertising : a behavioral approach for managers

Edmund W. J. Faison

（Wiley series in marketing）

Wiley, c1980

Note

Includes bibliographies and index

Details

• NCID: BA25132355
• ISBN:
  • 0471049565
• LCCN: 79021379
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiii, 783 p.
• Size: 24 cm
• Classification:
  • LCC : HF5822
  • DC : 659.1
• Subject Headings:
  • LCSH : Advertising
  • LCSH : Advertising -- Psychological aspects
• Parent Bibliography ID:
  • BA00209234