Handbook of business-to-business marketing management

著者

• Woodside, Arch G.

書誌事項

Handbook of business-to-business marketing management

editor, Arch G. Woodside

（Advances in business marketing and purchasing, vol. 6）

JAI Press, 1994

注記

Includes bibliographical references

内容説明・目次

内容説明

This sixth volume in the series acts as a handbook for business marketing. Topics covered by the book include strategic management and business marketing, organizational buying in the quality revolution, and effective product decision-making in the industrial environment.

目次

• Strategic management and business marketing, Daryle McKee and Arch Woodside
• organizational buying in the quality revolution, Elizabeth Wilson
• segmenting industrial markets, Yoram Wind and Robert J. Thomas
• effective product decision-making in the industrial environment, George J. Avlonitis and Athanassios G. Kouremenos
• pricing, Arch Woodside
• business to business selling and sales force management, Wesley J. Johnston and James S. Boles
• industrial advertising decisions, J. David Lichtenthal and Robert H. Ducoffe
• industrial publicity, Jerome D. Williams and Jsrinath Gopalakrishna
• marketing strategies and manufacturer-distributor relationships, Roger J. Calantone and Jule Gassenheimer.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA25134259
• ISBN:
  • 1559387351
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Greenwich, Conn. ; London
• ページ数/冊数: xiv, 333 p.
• 大きさ: 24 cm
• 親書誌ID:
  • BA20036241