Effective marketing communications : a skills and activity-based approach

Author(s)

• Anderson, Alan H.
• Kleiner, David

Bibliographic Information

Effective marketing communications : a skills and activity-based approach

Alan H. Anderson and David Kleiner

（Effective management）

Blackwell Business, 1995

• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BA25141582
• ISBN:
  • 0631191267
• LCCN: 94023746
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford, UK ; Cambridge, Mass.
• Pages/Volumes: xxx, 249 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.123
  • DC20 : 658.8/02
• Subject Headings:
  • LCSH : Communication in marketing
  • LCSH : Public relations
  • LCSH : Customer relations
• Parent Bibliography ID:
  • BA23282379