Cases in public and nonprofit marketing

Author(s)

• Lovelock, Christopher H.
• Weinberg, Charles B.

Bibliographic Information

Cases in public and nonprofit marketing

Christopher H. Lovelock, Charles B. Weinberg

（The Scientific Press business & economic series）

Scientific Press, c1977

Note

Includes bibliographical references

Details

• NCID: BA25157447
• ISBN:
  • 089426012X
• LCCN: 77089274
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Palo Alto, CA
• Pages/Volumes: x, 220 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Nonprofit organizations -- Marketing -- Case studies
  • LCSH : Government business enterprises -- Marketing -- Case studies
• Parent Bibliography ID:
  • BA25157593