Consumer behavior : implications for marketing strategy

Author(s)

• Hawkins, Del I.
• Coney, Kenneth A.
• Best, Roger J.

Bibliographic Information

Consumer behavior : implications for marketing strategy

Del I. Hawkins, Kenneth A. Coney, Roger J. Best

Business Publications , Irwin-Dorsey, 1980

Note

Includes bibliographical references and indexes

Details

• NCID: BA25165682
• ISBN:
  • 0256022909
• LCCN: 79055225
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Dallas, Tex.,Georgetown, Ont.
• Pages/Volumes: xv, 548p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.3
  • DC : 658.83/42
• Subject Headings:
  • LCSH : Consumer behavior -- United States
  • LCSH : Market surveys -- United States