Fundamentals of advertising research

Author(s)

• Fletcher, Alan D.
• Bowers, Thomas A.

Bibliographic Information

Fundamentals of advertising research

Alan D. Fletcher, Thomas A. Bowers

（Grid series in advertising and journalism）

Grid Pub., c1979

Note

Includes bibliographies and index

Details

• NCID: BA25167473
• ISBN:
  • 0882441787
• LCCN: 78015516
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Columbus, Ohio
• Pages/Volumes: 340 p.
• Size: 24 cm
• Classification:
  • LCC : HF5814
  • DC : 659.1/07/2
• Subject Headings:
  • LCSH : Advertising -- Research
• Parent Bibliography ID:
  • BA09959539