Strategic management of technology and innovation

Author(s)

• Burgelman, Robert A.
• Maidique, Modesto A.
• Wheelwright, Steven C.

Bibliographic Information

Strategic management of technology and innovation

Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwright

Irwin, c1996

2nd ed

Note

Includes bibliographical references and indexes

Description and Table of Contents

Description

A combination of text and cases on technology and innovation, which includes a new section on new products and business, and a number of new cases.

by "Nielsen BookData"

Details

• NCID: BA25168319
• ISBN:
  • 0256091285
• LCCN: 94044907
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago ; London
• Pages/Volumes: xiv, 923 p.
• Size: 27 cm
• Classification:
  • NDC9 : 509.6
  • LCC : HD45
  • DC20 : 658.5/14
• Subject Headings:
  • LCSH : Technological innovations -- Management
  • LCSH : New products -- Management
  • LCSH : High technology industries -- Management