Marketing communication and promotion

Author(s)

• Nickels, William G.

Bibliographic Information

Marketing communication and promotion

William G. Nickels

（Grid series in marketing）

Grid Pub., c1980

2d ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA25198160
• ISBN:
  • 0882441973
• LCCN: 79017114
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Columbus, Ohio
• Pages/Volumes: x, 528 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.125
  • DC : 658.8
• Subject Headings:
  • LCSH : Communication in marketing
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA04527854