Bodily regimes : Italian advertising under fascism
著者
書誌事項
Bodily regimes : Italian advertising under fascism
University of Minnesota Press, c1995
- : pbk
大学図書館所蔵 全18件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
- 巻冊次
-
ISBN 9780816625628
内容説明
A provocative reading of the use and manipulation of the body in advertising under Italian Fascism, "Bodily Regimes" offers an enlightening look at the relationship between Fascism and capitalism. Acknowledging the "backwardness" of Italy compared to other economies of the 1930s, Pinkus explores the reciprocal relation between the emerging "modern" market, advertising and the body in the Italian Fascist state. "Bodily Regimes" is unique in its focus on the intertwined relations of race, class and gender in the construction of the Italian subject. Pinkus examines what the images of bodies in advertising demonstrated about consumerism in Fascist Italy; how they shifted gender ideologies; what meanings African black bodies brought to peninsular, white ones; and what the implications of the eventual disappearances of the body in advertising might have been. Her analysis is especially timely as racial questions emerge in Italy at a moment when the party structure that has effectively masked or repressed the continuity between the Fascist and capitalist regimes since World War II has dissolved.
Throughout the study, Pinkus highlights the importance the Fascist Regime placed on autarchy - the State project for economic self-sufficiency - and links it to social and cultural images. Her emphasis on this project helps illustrate ways in which fascism served as a means to bridge the gap between the Italian economy and that of capitalist countries, a view which carries implications for the culture of capitalist countries today. For those who question the relationship of the body to power, "Bodily Regimes" is interesting reading.
目次
- The body and the market
- selling the black body - advertising and the African campaigns
- the fascist body as producer and consumer
- the body and its armours
- the body disappears - negation, toxicity, annihilation.
- 巻冊次
-
: pbk ISBN 9780816625635
内容説明
A provocative reading of the use and manipulation of the body in advertising under Italian Fascism, "Bodily Regimes" offers an enlightening look at the relationship between Fascism and capitalism. Acknowledging the "backwardness" of Italy compared to other economies of the 1930s, Pinkus explores the reciprocal relation between the emerging "modern" market, advertising and the body in the Italian Fascist state. "Bodily Regimes" is unique in its focus on the intertwined relations of race, class and gender in the construction of the Italian subject. Pinkus examines what the images of bodies in advertising demonstrated about consumerism in Fascist Italy; how they shifted gender ideologies; what meanings African black bodies brought to peninsular, white ones; and what the implications of the eventual disappearances of the body in advertising might have been. Her analysis is especially timely as racial questions emerge in Italy at a moment when the party structure that has effectively masked or repressed the continuity between the Fascist and capitalist regimes since World War II has dissolved.
Throughout the study, Pinkus highlights the importance the Fascist Regime placed on autarchy - the State project for economic self-sufficiency - and links it to social and cultural images. Her emphasis on this project helps illustrate ways in which fascism served as a means to bridge the gap between the Italian economy and that of capitalist countries, a view which carries implications for the culture of capitalist countries today. For those who question the relationship of the body to power, "Bodily Regimes" is interesting reading.
目次
- The body and the market
- selling the black body
- advertising and the African campaigns
- the fascist body as producer and consumer
- the body and its armours
- the body disappears - negation, toxicity, annihilation.
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