Advertising concepts and strategies

Author(s)

Bibliographic Information

Advertising concepts and strategies

Christopher Gilson & Harold W. Berkman

Random House, 1980

Available at  / 5 libraries

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Note

Bibliography: p. 587-593

Includes index

Details

  • NCID
    BA2522263X
  • ISBN
    • 0394322657
  • LCCN
    79027930
  • Country Code
    us
  • Title Language Code
    eng
  • Place of Publication
    New York
  • Pages/Volumes
    xxx, 610 p.
  • Size
    26 cm
  • Classification
  • Subject Headings
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