Advertising fundamentals

Author(s)

• Burton, Philip Ward
• Ryan, Charles William

Bibliographic Information

Advertising fundamentals

Philip Ward Burton, William Ryan

（Grid series in advertising and journalism）

Grid Pub., c1980

3d ed

Note

Includes bibliographical references and index

Details

• NCID: BA25224089
• ISBN:
  • 0882441892
• LCCN: 79012110
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Columbus, Ohio
• Pages/Volumes: 882 p.
• Size: 26 cm
• Classification:
  • LCC : HF5823
  • DC : 659.1
• Subject Headings:
  • LCSH : Advertising
• Parent Bibliography ID:
  • BA09959539