Mature advertising : a handbook of effectiveness in print

Author(s)

• Parker, Robert B.

Bibliographic Information

Mature advertising : a handbook of effectiveness in print

Robert B. Parker

Addison-Wesley Pub. Co., c1981

• est.

Details

• NCID: BA25246558
• ISBN:
  • 020105714X
• LCCN: 79027704
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Reading, MA
• Pages/Volumes: ix, 182 p.
• Size: 29 cm
• Classification:
  • LCC : HF5821
  • DC : 659.13/2
• Subject Headings:
  • LCSH : Advertising