Readings in advertising : current viewpoints on selected topics

Author(s)

• Littlefield, James E.

Bibliographic Information

Readings in advertising : current viewpoints on selected topics

[compiled by] James E. Littlefield

West Pub. Co., 1975

Details

• NCID: BA25247120
• ISBN:
  • 0829900306
• LCCN: 75010010
• Country Code: us
• Title Language Code: eng
• Text Language Code: und
• Place of Publication: St. Paul
• Pages/Volumes: xii, 450 p.
• Size: 25 cm
• Classification:
  • LCC : HF5821
  • DC : 659.1/08
• Subject Headings:
  • LCSH : Advertising -- Addresses, essays, lectures