Modern marketing

Author(s)

• Rachman, David J.
• Romano, Elaine Kotary

Bibliographic Information

Modern marketing

David J. Rachman, Elaine Kotary Romano

（The Dryden Press series in marketing）

Dryden Press, c1980

Note

Includes bibliographical references and index

• NCID: BA25247710
• ISBN:
  • 0030547261
• LCCN: 79065462
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hinsdale, Ill.
• Pages/Volumes: xv, 659 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA03762950