Views of marketing : a reader

Author(s)

• French, Warren A.
• Sekely, William S.
• Gates, Roger H.

Bibliographic Information

Views of marketing : a reader

[compiled by] Warren A. French, William S. Sekely, Roger H. Gates

Harper & Row, c1979

Note

Includes bibliographical references

Details

• NCID: BA25254771
• ISBN:
  • 0060421878
• LCCN: 78023475
• Country Code: us
• Title Language Code: eng
• Place of Publication: New York
• Pages/Volumes: vii, 316 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Addresses, essays, lectures