Cases in advertising

Author(s)

• Weilbacher, William M.

Bibliographic Information

Cases in advertising

William M. Weilbacher

Macmillan, c1981

Note

Includes index

Details

• NCID: BA2534830X
• ISBN:
  • 0024251208
• LCCN: 80013540
• Country Code: us
• Title Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xi, 351 p.
• Size: 25 cm
• Classification:
  • LCC : HF5813.U6
  • DC : 659.2/0973
• Subject Headings:
  • LCSH : Advertising -- United States -- Case studies