Creative strategy and tactics in advertising : a managerial approach to copywriting and production

Bibliographic Information

Creative strategy and tactics in advertising : a managerial approach to copywriting and production

Sherilyn K. Zeigler, J. Douglas Johnson

(Grid series in advertising and journalism)

Grid Pub., c1981

  • :
  • pbk.

Available at  / 3 libraries

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Note

Includes bibliographical references and index

Related Books: 1-1 of 1

Details

  • NCID
    BA25349222
  • ISBN
    • 0882442295
  • LCCN
    80023899
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Columbus, Ohio
  • Pages/Volumes
    324 p.
  • Size
    26 cm
  • Classification
  • Subject Headings
  • Parent Bibliography ID
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