Retail advertising and sales promotion

Author(s)

• Edwards, Charles Mundy, Jr.
• Lebowitz, Carl F.

Bibliographic Information

Retail advertising and sales promotion

Charles M. Edwards, Jr., Carl F. Lebowitz

Prentice-Hall, c1981

4th ed

Note

Includes index

Details

• NCID: BA25349506
• ISBN:
  • 0137750986
• LCCN: 80027416
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xii, 531 p.
• Size: 24 cm
• Classification:
  • LCC : HF5823
  • DC19 : 659.1
• Subject Headings:
  • LCSH : Advertising
  • LCSH : Retail trade