Consumer behavior and marketing action

Author(s)

• Assael, Henry

Bibliographic Information

Consumer behavior and marketing action

Henry Assael

Kent Pub. Co., c1981

Note

Includes bibliographical references and indexes

Details

• NCID: BA2535128X
• ISBN:
  • 0534009581
• LCCN: 80027898
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: xiv, 641 p.
• Size: 24 cm
• Classification:
  • LCC : HC79.C6
  • DC19 : 658.8/342
• Subject Headings:
  • LCSH : Consumers
  • LCSH : Motivation research (Marketing)
  • LCSH : Consumer behavior