Contemporary perspectives in consumer research

Author(s)

• Lutz, Richard John

Bibliographic Information

Contemporary perspectives in consumer research

Richard J. Lutz, editor

Kent Pub. Co., c1981

Note

Includes bibliographies

Details

• NCID: BA25351406
• ISBN:
  • 0534009425
• LCCN: 80027890
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: ix, 466 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.3
  • DC19 : 658.8/34
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Marketing research
  • LCSH : Motivation research (Marketing)